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ServicesE-commerce and SEO

SHOP · 02

E-commerce and SEO

A store must sell without becoming a labyrinth for Google

We organize categories, products, filters, content and technology so that the catalog is trackable, useful and capable of converting organic demand into orders.

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Real operation of an online store preparing products and orders
SHOP · 02Catalog with architecture
SKUScalable catalog
UXFrictionless shopping
SEOControlled indexing
ROASCoordinated channels

Catalog with architecture

An e-commerce is a system, not a collection of cards

Demand, assortment, indexing rules, navigation and operation must work together. This way we avoid duplicates, infinite filters and pages that do not help with purchasing.

Categories and intent

We relate the way you search with a useful taxonomy for clients and search engines.

Indexing

We control filters, variants, pagination, out of stock, canonical and sitemaps of the catalog.

Product content

Useful information, structured data and evidence that answers questions before purchasing.

Conversion and operation

Speed, mobile, payments, inventory, orders and analytics connected to the experience.

Applied to reality

Digital decisions must work outside the presentation

Merchant photographing a product for his digital catalog
01Credible catalog
Team verifying orders in an e-commerce warehouse
02Commercial operation

A product that no one can find is difficult to sell; one that does not answer doubts too.

Method

SEO and campaigns with different speeds

SEO builds cumulative demand; Google Ads can activate priority searches while we strengthen the catalog.

  1. Demand and assortment

    We map searches, categories, margin, availability and commercial priorities.

  2. Technical basis

    We correct architecture, indexing, performance, data and catalog templates.

  3. Growth

    We improve categories and products, measure income and coordinate other channels.

Frequently asked questions

Clear decisions before you start

Do you work with Shopify and WooCommerce?

Yes, in addition to custom developments. The diagnosis considers the possibilities and technical limits of each platform.

What happens with out-of-stock products?

It depends on whether they will return, have equivalents or remain in demand. We define rules for redirects, availability and user experience.

Do you optimize filters and variants?

Yes. These are critical areas to control duplication, crawl budget and really useful pages.

Do they include sales measurement?

We configure events and e-commerce when the scope contemplates it to relate channels, products and billing.

Related services

Response within one business day

Let's talk about the result you need

Tell us the context, the objective and what you have already tried. We will respond to you with clear initial guidance.

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