Editorial strategy
Pillars, audiences, formats, frequency, tone and objectives per channel.
ServicesSocial networks in Switzerland
SOCIAL · 03Social networks in Switzerland
A constant presence that builds recognition and trust
We plan content, production, community and campaigns so that each channel maintains a recognizable voice and function within the commercial journey.
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PlanEditorial calendar
brandConsistent image
adsSegmented outreach
LeadsMeasurable actions
Content with a function
Consistency creates familiarity; familiarity helps build trust
We balance educational, commercial, reputational and interaction content. It's not about publishing to fill a calendar, but about maintaining a useful and recognizable conversation.
Production
Scripts, photography, short video, graphic pieces and adaptation of existing content.
Community
Response criteria, query escalation and learning from interactions.
Social campaigns
Segmentation, creatives, landing pages and measurement of relevant actions.
Applied to reality
Digital decisions must work outside the presentation
The best calendar is the one that your company can sustain without losing quality or personality.
Method
A company, an image and a clear message
We select channels by audience and production capacity; not because all brands should be everywhere.
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Address
We define objectives, audience, position, voice, channels and visual criteria.
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Production
We create a reviewable, realistic and brand-consistent content system.
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Distribution and learning
We publish, moderate, promote and adjust based on useful signals.
Frequently asked questions
Clear decisions before you start
Do you manage Instagram, Facebook and LinkedIn?+
Yes. We can also evaluate TikTok and YouTube when the format, audience and production capacity justify it.
Do they include paid advertising?+
It can be included as part of the scope or as a coordinated service. We clearly separate production, management and advertising budget.
Do we need to record content?+
Not always, but your own content provides credibility. We design a production proportionate to the available resources.
How are results evaluated?+
Depending on the objective: qualified outreach, interaction, visits, consultations, registrations, assisted sales or creative learning.
Response within one business day
Let's talk about the result you need
Tell us the context, the objective and what you have already tried. We will respond to you with clear initial guidance.
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